From March 14–21, SXSW hosts many distinctly different exhibitions that connect people from all over the world.


In addition to providing a platform for the most groundbreaking and diverse panels, sessions, and festivals, SXSW hosts many different world-class exhibitions.

While at SXSW, take your discovery a step further with the SXSW Trade Show and Gaming Expo. Exhibitions such as FlatstockSXSW Marketplace, and SXSW Wellness Expo are free and open to the public. SXSW Exhibitions feature dynamic, forward-thinking businesses and organizations that are changing the game and looking to share their stories with thousands of creative professionals from around the world.

Trade Show

The SXSW Trade Show is open to innovative businesses and organizations in the following categories: international delegations, startups, content creators, lifestyle technology, marketing, manufacturing, design and innovation, robotics, hardware and software, security, government technology programs, social impact, sports technology, VR/AR/MR, online media, health and fitness, music technology, artist services, and food technology.

The Trade Show Floor is now full. Come back in June to apply for 2021!

SXSW Marketplace

Featuring dozens of local, national, and global brands, SXSW Marketplace lets your business sell its products to tens of thousands of SXSW attendees. If you’re a clothing, accessories, or art company, SXSW Marketplace is the exhibition for you!

The Marketplace Floor is now full. Come back in June to apply for 2021!

Flatstock 73

Presented by the American Poster Institute (API), Flatstock 73 displays the works of the world’s top gig poster artists. The show features posters of varying styles, colors, and techniques for sale by the talented artists who created them

SXSW Wellness Expo

The SXSW Wellness Expo connects tens of thousands of SXSW attendees interested in wellness to some of the most promising companies in this fast-growing industry. Consider exhibiting at the SXSW Wellness Expo if your business focuses on herbs and supplements, athleisure and fitness gear, lifestyle brands, CBD products, clean beauty products, clean eating, specialty diets, energy healers, mental and physical exercise, or wellness retreats.

The Wellness Expo floor is now full. Come back in June to apply for 2021!

SXSW Gaming Expo

The SXSW Gaming Expo showcases gaming culture in a unique atmosphere of exploration and discovery. Featuring interactive exhibits from game developers and manufacturers and highlights like the Discovery Stage and Tabletop Experience, the Gaming Expo offers a deep dive into the latest in gaming.


Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!



Flatstock 73

Gaming Expo

Trade Show


Art Program

Wellness Expo

Virtual Cinema